Regional Sales Manager

Regional Sales Manager Location: West Midlands Salary: Competitive + Benefits A leading equipment hire business is looking for an experienced Regional Sales Manager to drive profitable growth across the West Midlands. This is an excellent opportunity to lead and develop a high-performing sales team while delivering a regional sales strategy aligned with ambitious business objectives.

The Role

Reporting into senior leadership, you will be responsible for developing and executing a regional sales strategy, winning quality new business, and leading a motivated sales team to achieve commercial targets.

Key Responsibilities

• Develop and deliver a regional sales strategy focused on profitable growth.
• Lead, coach, and motivate the sales team to achieve individual and team targets.
• Monitor performance against budgets and objectives, providing support and guidance where needed.
• Support key customer visits, tenders, and business development opportunities.
• Build strong relationships with customers and internal stakeholders.
• Drive team engagement, productivity, and retention.
• Oversee credit control and debt management activities within the region.
• Promote a collaborative, customer-focused culture across the business.

About You

You will be a proven sales leader with a track record of driving growth and developing successful teams.

Requirements

• Experience in a Regional Sales Manager or similar leadership role.
• Strong people management, coaching, and team development skills.
• Excellent communication and relationship-building abilities.
• Commercially focused with experience managing budgets and performance targets.
• Strong presentation and stakeholder management skills.
• Customer-focused, proactive, and results-driven approach.
• Full UK driving licence.

What's on Offer

• Competitive salary and benefits package.
• Career development and training opportunities.
• Supportive and collaborative working environment.
• Opportunity to make a significant impact within a growing business.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates