Improving candidate outreach with Popp
Accelerating hiring by boosting candidate engagement from day one.
Robert Walters & Popp
Popp is an AI-powered recruitment platform that streamlines candidate outreach and engagement through personalised, conversational interactions.
Popp is part of our wider technology stack, RW Plus, our suite of smart tools designed to optimise every stage of the hiring process.
Through our partnership with Popp, we’re enhancing candidate outreach by leveraging its engaging conversational engine to capture and provide key information to candidates through WhatsApp and SMS. This seamless interaction not only provides candidates with clarity on job opportunities but also assesses their suitability against key criteria, ensuring transparency and efficiency throughout the hiring process.
By empowering our Global Sourcing team with this cutting-edge tool, we’re taking a significant step forward in delivering smarter, faster, and more personalised recruitment solutions for our clients.
An engagement success story
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94%
Candidate response rate
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4.8/5
Candidate experience score
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27sec
Fastest response time
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67%
Manual screening reduction
The challenge
In a fast-moving recruitment landscape, speed and engagement are everything. Yet, many employers struggle with delayed candidate responses, high drop-off rates, and inefficient qualification processes, especially when hiring at scale. Traditional outreach methods often lack personalisation, are slow to spark engagement, and miss key candidate insights early in the journey.
The solution
To overcome these challenges, we partnered with Popp, an AI-powered recruitment platform designed to revolutionise candidate outreach and engagement. Popp’s conversational engine delivers personalised, real-time interactions via WhatsApp and SMS, two channels candidates actually respond to. It captures and provides key job information, qualifies candidates against essential criteria, and ensures seamless communication, all while enhancing human interaction.
This allows our Global Sourcing team to move faster, engage smarter, and deliver a more transparent candidate experience from day one.
Key results
- Increased speed-to-engage: Candidates are contacted instantly via WhatsApp and SMS, cutting response time from days to as little as 27 seconds.
- Higher candidate engagement: With a 94% response rate, personalised, conversational messaging is turning outreach into real interaction.
- Smarter screening upfront: By capturing key qualification criteria early, we’ve reduced manual screening by 67%, enabling recruiters to focus on top matches faster and enhancing human interactions.
- Enhanced candidate experience: Clear, real-time communication has led to an outstanding 4.8/5 candidate experience score, helping talent feel informed, valued, and motivated.
- Scalable solution: With AI doing the heavy lifting, our teams are engaging more candidates, without increasing headcount or compromising on quality.
Transforming candidate engagement with conversational AI
Popp's conversational AI technology aids in screening and engaging candidates at scale, ensuring faster and smarter identification of top talent whilst providing a personalised experience. It engages with candidates in real-time via WhatsApp or SMS, leveraging its voice translation capabilities to facilitate seamless, multilingual interactions and break down language barriers.
Our Senior Manager of Innovation & AI, James Atchison-Wootton, shares insights into how this exciting new partnership supports our clients.
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