Marketing Content Writer

This role is responsible for developing and executing a content marketing strategy that supports a broad range of products and services across multiple sectors. The successful candidate will create compelling, audience-focused content that supports business goals, enhances brand reputation, and drives engagement across a variety of digital and marketing channels.

The position combines content planning, content creation, and performance optimisation. Responsibilities include maintaining an organised editorial calendar, producing high-quality written materials, conducting research to identify relevant content opportunities, developing customer success stories, and improving website content to enhance search engine visibility. The role also requires close collaboration with internal stakeholders to ensure content remains accurate, relevant, and aligned with broader commercial and marketing objectives.

The Role:

• Develop and manage a comprehensive content calendar that supports both short-term campaigns and long-term strategic initiatives.
• Create engaging, original content for a variety of channels, including websites, email campaigns, social media, customer case studies, newsletters, advertising, public relations activities, research publications, and industry award submissions.
• Support lead generation, brand awareness, and audience engagement through high-quality content production.
• Publish and distribute content across digital platforms to maximise reach, website traffic, and user engagement.
• Conduct market and audience research, keyword analysis, and performance reviews to identify content opportunities and improve results.
• Manage externally commissioned research projects and transform findings into valuable content assets for use across multiple channels.
• Work closely with marketing colleagues to deliver integrated campaigns and ensure messaging remains consistent across all customer touchpoints.
• Partner with design teams to develop effective and visually engaging marketing materials that support content initiatives and wider campaigns.
• Collaborate with SEO specialists to create and enhance website content, improve organic search performance, and strengthen the organisation's digital presence.

The Right Candidate:

• Exceptional written communication skills with experience creating engaging content across a range of digital channels.
• Previous experience in content marketing, digital communications, copywriting, or a related role.
• Strong understanding of digital marketing principles, including content marketing, inbound marketing, and search engine optimisation (SEO).
• Demonstrated ability to generate creative content ideas and maintain a consistent pipeline of high-quality material.
• Good understanding of social media platforms and content best practices.
• Strong interpersonal and stakeholder management skills, with the ability to build effective working relationships across teams.
• Excellent organisational, planning, and prioritisation skills, with the ability to manage multiple projects and work to tight deadlines.
• Experience using customer relationship management (CRM) and content management system (CMS) platforms.