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Building a high-performing architecture function with 12 specialist hires across Europe
Robert Walters' technology recruitment specialists helped IAG GBS recruit 12 specialised architects across its London, Madrid and Dublin operations, using a bespoke advertising campaign, targeted headhunting and an exclusive candidate event. The successful campaign led to further senior appointments across the business.
Case study
International Airlines Group (IAG) is one of the world’s largest airline groups with 573 aircraft flying to 268 destinations and carrying around 113 million passengers each year. The group encompasses some industry leading brands such as British Airways, Iberia, LEVEL, Vueling, Avios, IAG Cargo & IAG Global Business Services (GBS). As a result of growth and increasing business demand, the architecture team required twelve new hires to work across several domains in its London, Madrid and Dublin operations.
- Service: Technology Recruitment
- Industry: Airlines & Aviation
- Size: 1,500+ employees
- Locations: Global
A technology recruitment success story
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1
dedicated project delivery team
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50
architects sourced through social media advertising and targeted headhunting
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1
bespoke Premium Advertising Campaign
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12
specialised architects successfully placed
The challenge
Due to growth and business demand, IAG's architecture team required twelve new hires to work across several domains in its London, Madrid and Dublin operations. IAG GBS appointed Robert Walters Technology for the assignment on an exclusive basis. The requirements included Technical Architects across domains such as Flight Operations; and Cargo & MRO, and Business Domain Architects across: Flight Operation;, HR; IT Operations; Enterprise Management; Selling, Servicing & Channel; Property, Procurement, Safety & Security; and Loyalty.
The solution
Premium Advertising:
Robert Walters recommended a Premium Advertising Solution due to the volume and specialist nature of this assignment to successfully source architects with the sufficient level of experience required. This included:
Client branded microsite – hosting all the IAG GBS roles, highlighting the benefits of working for the company with interviews from current employees all advertising was directed to the microsite
Social media advertising – with targeted campaigns on LinkedIn to ensure the advertising reached the identified subset of qualified candidates
Programmatic advertising – intelligent automation-based advertising, utilising defined locations and skill sets to track passive candidate pools.
Event:
Robert Walters collaborated with IAG GBS to host an event held in Robert Walters' London office, attended by over 50 architects sourced through social media advertising and targeted headhunting. This gave IAG GBS the chance to explain their ongoing projects and give potential candidates a flavour of what it was like to work for the company. The event also acted as a first interview screening to accelerate the recruitment process.
Targeted search & headhunting:
The Robert Walters data analyst team conducted an extensive market mapping exercise, using several data tools to identify the types of candidates IAG GBS were looking for. Obtaining information such as the types of businesses recruiting the required talent, the gender diversity of the candidate pool, as well as architects that would be open to relocating, enhanced and refined the search. Our project team were able to successfully headhunt these professionals on LinkedIn.
Key results
Robert Walters Technology successfully placed all 12 architecture roles in the assignment. As a result of the campaign, IAG GBS released further roles to the Robert Walters team including Portfolio Manager, Head of Delivery Management Office and Head of Digital.Discover our other services
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