IAG GBS
Background
International Airlines Group (IAG) is one of the world’s largest airline groups with 573 aircraft flying to 268 destinations and carrying around 113 million passengers each year. The group encompasses some industry leading brands such as British Airways, Iberia, LEVEL, Vueling, Avios, IAG Cargo & IAG Global Business Services (GBS). As a result of growth and increasing business demand, the architecture team required twelve new hires to work across several domains in its London, Madrid and Dublin operations.
Approach
Robert Walters used a multi-channel strategy to recruit 12 specialized architects for IAG. This included a branded microsite, targeted LinkedIn and programmatic advertising, a London-based hiring event, and data-driven headhunting. The approach streamlined the process and successfully filled all roles.
Results
Robert Walters Technology successfully placed all 12 roles in the assignment.
As a result of the campaign, IAG GBS released further roles to the team, including:
- Portfolio Manager
- Head of Delivery Management Office
- Head of Digital