Marketing Manager

If you're an asset management marketer looking for a role with more commercial exposure, ownership and visibility, this could be a great opportunity!! You'll join a fast-growing ETF business at the forefront of the European market, working closely with senior leadership and Business Development to shape campaigns, thought leadership and senior-level engagement that help drive growth with asset managers and investment firms globally.

Title: Marketing Manager
Location: Central London
Work Pattern: Hybrid
Salary: £65,000 - £75,000 + 20% Bonus

I’m working with a high-growth, specialist financial services business at the forefront of the European ETF market, and they’re looking to hire a Marketing Manager to help drive the growth of their global platform.

The business provides a white-label ETF/ETC platform, helping asset managers, investment boutiques and other financial institutions launch and distribute investment products in Europe without having to build the infrastructure themselves. With a strong growth trajectory and a highly specialist proposition, this is an opportunity to join a business operating at the intersection of asset management, investment products and financial technology.

This is a genuinely commercial and broad marketing role, working closely with Business Development and senior leadership to position the platform with senior decision-makers across the global asset management industry.

The role:

You'll take ownership across a broad mix of marketing activity, including:

• Developing and delivering marketing campaigns targeting asset managers, investment firms and financial institutions.

• Working closely with Business Development to support commercial growth, prospect engagement and relationship development.

• Creating compelling content across thought leadership, case studies, pitch decks, email campaigns, landing pages and sales enablement.

• Developing campaigns around the ETF market and educating prospective clients on how to enter and expand within the European ETF market.

• Planning and delivering C-suite events, webinars, roundtables and conferences.

• Managing newsletters and communications for issuer partners and industry stakeholders.

• Working with internal teams to ensure messaging is accurate, commercially relevant and compliant.

• Managing external agencies, event partners and other marketing suppliers.

• Working closely with the Marketing Director and taking ownership of key strategic marketing workstreams.

Candidate Criteria:

They're looking for a strong generalist marketer who understands investment products and can operate commercially.

Ideally you'll have:

• Marketing experience within asset management, ETFs, investment management, financial services or a closely related sector.

• A good understanding of investment products such as ETFs, mutual funds, investment trusts or other fund structures.

• Experience marketing to institutional, professional or senior B2B audiences.

• Strong product marketing capability and the ability to turn complex investment concepts into clear, engaging messaging.

• Experience across campaigns, content, events, digital and email marketing.

• Strong written communication skills.

• Confidence working with C-suite, founders, senior executives and investment professionals.

• Strong commercial judgement and an understanding of how marketing contributes to business growth.

• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

• A hands-on approach - someone who is comfortable shaping the strategy and getting stuck into the execution.

Experience across the ETF ecosystem, international marketing, CRM/marketing automation, webinar campaigns or product launches would be advantageous.

Reasons to join!

This is a great opportunity for someone who wants real ownership and visibility within a growing financial-services business.

You'll be joining a relatively lean marketing team, you'll have the opportunity to work closely with senior leadership, Business Development and clients, influence the marketing strategy and see a direct connection between your work and commercial growth.

If you're an investment/asset-management marketer looking for a broader, more commercial role where you can have genuine influence, I'd be keen to hear from you - apply now!

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates