Brand Manager

We’re partnering with a client championing one of the fastest growing sports in the country - Padel! With ten clubs already open and a significant expansion planned, this is a brand scaling quickly and ambitiously. Their goal is clear: to build the UK’s best padel clubs - not just in facilities, but in community, culture and overall experience. As they grow, brand becomes critical. This hire will lead that charge.

Title: Brand Manager
Location: London
Salary: £50,000
Bonus: Up to 15–20%

We’re partnering with a client championing one of the fastest-growing sports in the country – Padel! With clubs already open and significant expansion planned, this is a brand scaling quickly and ambitiously.

Their goal is clear: to build the UK’s best padel clubs - not just in facilities, but in community, culture and overall experience.

As they grow, their brand becomes critical. This hire will lead that charge.

Responsibilities:

Brand Leadership:

• Own and evolve brand positioning, tone of voice and storytelling
• Act as brand guardian across all channels and touchpoints. Overtime, evolve & execute brand strategy as the business continues to grow
• Bring the refreshed brand identity to life across digital, social and clubs
• Balance consistency with creative evolution as the business scales

Social & Short-Form Content (Core Focus):

• Lead social strategy across Instagram, TikTok, YouTube Shorts and LinkedIn
• Oversee and help drive short-form content creation with the aid of agencies
• Build repeatable, scalable content formats around players, coaches and community
• Manage content calendars, reactive moments and trend-led content
• Collaborate on organic and paid social within growth campaigns

Digital Brand Experience

• Own brand presentation across website and booking platform
• Work with designers/developers to ensure best-in-class execution
• Contribute creatively to digital campaign storytelling

PR & Visibility

• Identify national PR and cultural moments
• Ensure consistent presence in the UK padel conversation
• Manage or collaborate with PR agencies where required

Measurement & Optimisation

• Track brand health, engagement and performance
• Use insights to refine channels, content and storytelling

Criteria:

Must have:

• 5+ years’ experience in brand, social or content-led marketing
• Proven track record growing a consumer brand in a competitive market
• Deep understanding of social platforms and short-form content
• Strong creative instincts with hands-on execution capability
• Excellent storytelling and communication skills

Nice to have:

• Experience in sport, leisure, fitness, hospitality or lifestyle
• Background in a fast-growing or multi-site business
• Genuine passion for sport

This is a genuine opportunity to shape the brand of a high-growth sports business at a pivotal stage.

If you’re a strong Brand Manager ready to step up or an established Marketing Manager wanting real ownership – apply now.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates