B2B Analyst - Marketing Analytics & Channel Insights

This is an exciting opportunity for a B2B marketing analytics expert to have a real impact on how marketing drives growth. You’ll turn data into powerful insights, shape investment and optimisation decisions, and work closely with senior marketing teams across channels including paid media, ABM, email and digital. If you enjoy combining analytics with commercial thinking and influencing how marketing gets done, this role gives you the opportunity to make a genuine difference.

Title: B2B Applied Analyst – Marketing Analytics & Channel Insights
Location: Central London
Salary: £420/day
Contract: 12 Month Contract
Working Pattern: Hybrid - 2/3 days onsite

We’re looking for an experienced B2B Applied Analyst to join a high-performing Growth Marketing & Insights team and help shape how marketing performance is measured and optimised.

This is a hands-on analytics role focused on understanding what’s working across B2B marketing channels, where investment can be optimised, and how marketing contributes to pipeline and growth.

You’ll work closely with Marketing, Marketing Operations and Campaign teams, turning complex data into clear insights and recommendations that influence decision-making.

Role responsibilities:

• Analyse performance across paid media, email, ABM, events and web, identifying drivers of engagement, conversion and lead quality.

• Support full-funnel analysis, including pipeline contribution, conversion rates and MQL/MQA performance.

• Develop and maintain measurement frameworks across campaigns, channels and audiences.

• Provide insights to support budget allocation, planning and optimisation.

• Build and maintain dashboards and reports, primarily using Power BI.

• Partner with Marketing Operations and Campaign teams on planning, execution and post-campaign analysis.

• Contribute to attribution and incrementality analysis to understand marketing impact.

• Provide ad-hoc analysis to support optimisation and stakeholder questions.

• Help improve data quality and consistency across marketing systems, including tracking and attribution inputs.

• Identify opportunities to automate and scale reporting, reducing manual effort and improving insight delivery.

• Work cross-functionally to ensure insights influence decision-making.

• Communicate findings through clear storytelling and visualisation to executive, operational and marketing audiences.

Candidate Criteria:

• 8+ years’ experience in B2B marketing analytics, campaign measurement or marketing performance analysis.

• Strong understanding of B2B demand generation, paid media and ABM measurement.

• Proven experience using Power BI for analysis and dashboarding.

• Familiarity with platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce and/or Dynamics.

• Strong SQL and Excel skills; Python or R is a plus.

• Ability to translate complex data into clear insights and practical recommendations.

• Strong communication skills and confidence working with marketing stakeholders.

Desirable Experience

• Degree or equivalent experience in Marketing, Analytics, Statistics, Finance, Computer Science or a related discipline.

• Experience with attribution, incrementality testing or experimentation.

• Interest in workflow automation, agentic AI and emerging analytics technologies.

Why Join?

This is an opportunity to play a key role in helping a leading B2B marketing organisation become more data-driven, measurable and commercially effective.

You’ll work across multiple marketing channels, influence senior stakeholders and help develop the analytics, measurement and reporting capabilities that shape future marketing investment.

If you're interested in being in the mix for this - apply now!

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates