Website & Search Performance Lead

If you're a digital/SEO specialist looking for genuine ownership rather than simply managing an agency, this could be a great opportunity!! You'll join a fast-growing financial services business and take ownership of its website, SEO and emerging AI-search strategy - with the opportunity to shape how the brand and its products are discovered across both Google and the next generation of AI-led search.

Title: Website & Search Performance Lead
Location: Central London (Hybrid)
Salary: Up to £60,000 + Bonus

I’m working with a high-growth, specialist financial services business at the forefront of the European ETF market, and they’re looking to hire a Website & Search Performance Lead to take genuine ownership of their website and organic search strategy.

This is a newly created role reflecting the growing importance of the website as a core commercial platform — driving product discovery, investor education, campaign activity, lead generation and brand visibility.

The really interesting part is the opportunity to shape how the business performs not just across traditional search, but also within AI-led search and Generative Engine Optimisation (GEO).

The Role:

You'll take ownership of the website and search performance, including:

• Managing and optimising the website day-to-day across fund pages, landing pages, educational content and campaign pages.
• Improving website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
• Leading SEO, technical SEO, on-page optimisation and content optimisation.
• Developing the company's approach to AI search and GEO, helping ensure the brand, funds and investment themes are well represented across search and AI-generated results.
• Identifying search-led content opportunities and structuring content around FAQs, authoritative sources and structured data.
• Using analytics and search data to identify opportunities and make practical recommendations.
• Owning reporting across traffic, engagement, rankings, conversions and content performance.
• Supporting product launches and marketing campaigns with high-performing digital journeys.
• Working with internal teams and external agencies to ensure content is accurate, compliant and commercially effective.
• Helping bring greater website and digital expertise in-house, reducing reliance on external agencies.

Candidate Criteria:

Ideally, you'll have:

• Strong experience managing and optimising websites, ideally within B2B, financial services, asset management or professional services.
• Strong knowledge of SEO, including technical SEO, on-page SEO and content optimisation.
• Experience with Google Analytics / GA4, Google Search Console and other digital performance tools.
• Strong analytical skills and the ability to turn data into actionable recommendations.
• Experience managing CMS platforms and working with digital agencies/partners.
• Good understanding of website tracking, including Google Tag Manager, GA4, pixels and third-party scripts.
• Excellent written communication and an understanding of how to structure content for search, clarity and conversion.
• Strong stakeholder management skills and confidence working with senior colleagues.
• Excellent attention to detail, particularly when dealing with technical or regulated content.

Experience within asset management, ETFs or financial services would be highly advantageous.

Knowledge of AI search, GEO, Google AI Overviews or answer engine optimisation would also be a major plus, alongside HTML, structured data/schema, UX or conversion rate optimisation.

Why join?

This is a chance to join a growing and entrepreneurial financial-services business where the website is becoming an increasingly important part of the commercial strategy.

You'll have genuine ownership rather than simply managing an agency, with the opportunity to shape the company's SEO, website and emerging AI-search strategy and build deeper capability in-house.

It's particularly well suited to someone who wants to be at the forefront of the shift from traditional SEO towards AI-driven discovery and search.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates