Digital & E-Commerce Optimisation Specialist

Title: E-commerce & Digital Optimisation Specialist Sector: Luxury Retail Location: London (Hybrid, 3 days office) Salary: £185/day - £42,120 per annum Contract: 9-12 Months Start date: ASAP We’re working with a globally recognised luxury brand looking for an E-commerce & Digital Optimisation Specialist to join on a maternity cover. This is a hands-on role focused on keeping digital performance, tracking, and testing running smoothly across multiple brands and markets.

The Role:

You’ll support the day-to-day running of digital analytics and optimisation, working closely with insights, marketing, and development teams.

• Support and execute A/B testing and optimisation activity
• Set up and manage tracking across websites, campaigns, and user journeys
• Own tagging implementation via Google Tag Manager and ensure data accuracy
• Monitor performance through GA4 and support reporting and insight generation
• Work with developers to troubleshoot tracking and implementation issues
• Support campaign tracking across paid, social, and CRM channels
• Conduct QA across websites and data layers following updates and releases
• Help maintain consent and privacy frameworks (e.g. OneTrust)
• Prioritise workload based on campaign timelines and business needs

Candidate Criteria:

• Experience in digital analytics, tracking, or CRO within an e-commerce environment
• Strong working knowledge of Google Tag Manager (GTM)
• Familiarity with GA4 and campaign tracking
• Exposure to A/B testing or experimentation
• Comfortable working cross-functionally with developers and marketing teams
• Hands-on, proactive, and able to work independently

Why this role?:

• Work with a globally recognised luxury brand
• Broad exposure across digital, data, and e-commerce
• Highly hands-on role with real ownership from day one
• Strong platform to build experience in analytics and optimisation

The kind of person who thrives here:

• Practical and proactive - gets things done without needing heavy direction
• Detail-oriented with a strong sense of ownership
• Comfortable managing multiple priorities
• Curious and analytical, with a problem-solving mindset

Additional Benefits:

• Free breakfast and lunch
• Free Nuffield Health gym access
• 25 days holiday + bank holidays

PLEASE NOTE: This is a quick turn-around position. Please be prepared to take a screening call from Jordan @ Robert Walters within 24 hours of your application.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates