B2B Applied Marketing Analyst

We’re working with a global technology business investing heavily in data-led marketing. This is a high-impact role sitting within a central Growth Marketing & Insights function, focused on turning complex marketing data into clear, actionable insight that drives pipeline and growth.

Title: B2B Applied Analyst – Marketing Analytics & Channel Insights
Industry: Global Technology | B2B Marketing | Data & Insights
Location: Central London (50% WFH)
Salary: £96,000 per annum
Contract: 12 Month FTC

We’re working with a global technology business investing heavily in data-led marketing. This is a high-impact role sitting within a central Growth Marketing & Insights function, focused on turning complex marketing data into clear, actionable insight that drives pipeline and growth.

The Role

• Analyse performance across paid media, email, ABM, events and web - identifying what’s driving engagement, conversion and lead quality
• Deliver full-funnel insight across MQL, MQA, pipeline contribution and conversion performance
• Build and maintain Power BI dashboards to enable real-time, self-serve decision making
• Develop consistent measurement frameworks across campaigns, channels and audiences
• Partner with Marketing Ops and Campaign teams on planning, execution and post-campaign analysis
• Support attribution and incrementality analysis to understand true marketing impact
• Improve data quality, tracking and campaign structure across marketing systems
• Deliver clear, commercially-focused insights to both marketing and senior stakeholders

Candidate Criteria

• 8+ years in B2B marketing analytics, campaign measurement or performance analysis
• Strong understanding of demand generation, paid media and ABM measurement
• Advanced Power BI capability - building dashboards and extracting insight
• Experience with platforms like Adobe Analytics, AEP, Salesforce or Dynamics
• Strong SQL and Excel skills (Python or R a bonus)
• Confident translating data into clear recommendations that influence decisions

Why this role?

• High visibility role influencing marketing investment and strategy
• Exposure to a sophisticated, global marketing function
• Blend of hands-on analysis and stakeholder influence
• Opportunity to shape measurement frameworks and improve marketing effectiveness

The kind of person who thrives here

• Commercially minded - not just reporting numbers, but explaining what they mean
• Naturally curious - always looking for patterns, trends and optimisation opportunities
• Comfortable working cross-functionally in a fast-paced environment
• Strong communicator - able to simplify complex data for non-technical stakeholders

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates