Head of Marketing

Key Responsibilities

• Develop and deliver the overall marketing and digital merchandising strategy.
• Set the direction for all online categories and product ranges, ensuring a best-in-class customer experience.
• Lead, mentor, and develop the Marketing Executives, creating a high-performance team culture.
• Own digital merchandising activities, including product presentation, categorisation, and online trading initiatives.
• Drive sales growth through effective product placement, promotional activity, cross-selling, and upselling strategies.
• Manage the trading calendar, coordinating product launches, seasonal campaigns, and key promotional events.
• Ensure content accuracy across all digital platforms, including product imagery, descriptions, pricing, and categorisation.
• Analyse sales, traffic, and conversion data to identify opportunities and improve performance.
• Work closely with internal stakeholders to ensure marketing campaigns support trading and merchandising priorities.
• Oversee website content and CMS processes, ensuring efficiency, accuracy, and consistency.
• Identify and implement process improvements to streamline workflows and enhance operational effectiveness.
• Monitor competitor activity, market trends, and customer behaviour to inform strategic decisions.
• Report on performance metrics and provide recommendations to senior leadership.

The Right Candidate

• Proven experience in a Head of Marketing, Senior Marketing Manager, Ecommerce Manager, Digital Trading Manager, or similar leadership role.
• Strong experience driving digital marketing, ecommerce, online trading, and merchandising strategies.
• Demonstrated ability to lead and develop high-performing marketing teams.
• Commercially minded with a strong understanding of conversion optimisation and customer acquisition.
• Experienced in using analytics and performance data to drive decision-making and growth.
• Strong stakeholder management and communication skills.
• Comfortable working in a fast-paced, growth-focused environment.
• Experience managing trading calendars, campaigns, and digital content platforms.
• Strong project management and organisational skills.
• Knowledge of ecommerce, retail, consumer products, or B2B environments would be highly advantageous.