Let our industry specialists listen to your aspirations and present your story to the most esteemed organisations in the UK, as we collaborate to write the next chapter of your successful career.

See all jobs

The UK's leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more
About Robert Walters UK

Since our establishment in 1985, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters UK

Learn more

Data Analyst Salaries: UK Averages 2024

Explore the average range of a data analyst salary in the UK by location:

  • London: £45k – £120k

  • Midlands: £30k – 50k

  • North: £40k – £60k

  • South East & East of England: £32 – £87k

Data Analyst salary trends and outlook

Data analysts are always in demand for businesses. However, the demand has shifted slightly. Companies are now not only looking for somebody who is technically strong (PBI, Tableau or other visualisation tools), but they are now looking for Data Analysts who excel in communicating with stakeholders and the wider business and also be able to translate the data into ‘what that means for the business.’

Industry domain knowledge and/or business function experience has become as important as the technical skills. A well-rounded analyst will understand use cases and will be able to find and add valuable insights.

The modern landscape around Data Analytics requires businesses to adopt a more adaptative approach to D&A Governance. In order to allow businesses to quickly react to opportunities, Analysts need to be able to navigate and understand different data governance and specific regulations within their industries.

Although general Data Analyst roles are still in demand, we have seen an increase in demand of very niche and specific Analytics roles within the last year or two. 

What factors influence the salary of a Data Analyst?


More experienced data analysts often command higher salaries. As professionals gain expertise and a track record of successful data analysis projects, their market value tends to increase.


Higher levels of education, such as a master's degree or a PhD in a relevant field like statistics, mathematics, computer science, or data science, can command higher salaries. However, practical skills and experience remain crucial.


he specific skills a data analyst possesses play a significant role in determining their salary. Proficiency in programming languages like Python or R, data visualization tools (e.g., Tableau), statistical analysis, machine learning, and database management can enhance earning potential.


The industry in which a data analyst works can impact their salary. For example, data analysts in finance, healthcare, or technology may receive higher compensation due to the complexity and sensitivity of the data they handle.

Geographical Location

Salaries can vary widely based on the cost of living in a specific region. Data analysts working in cities with a high cost of living, such as London, may receive higher salaries compared to those in areas with a lower cost of living.


FAQs: Data Analyst

Professionals usually receive a range of benefits in addition to their base salary. This varies depending on the company, industry and role, but we have listed some of the common perks:

  • Competitive Salary

  • Health Insurance

  • Retirement Plans 

  • Flexible Work Arrangements

  • Professional Development

  • Bonuses and Incentives

  • Stock Options or Equity 

  • Paid Time Off (PTO)

  • Maternity & Paternity Leave

  • Life Insurance

The compensation for remote or freelance data analysts can vary based on several factors. In many cases, remote or freelance positions may have different pay structures compared to traditional in-office roles. Here are some factors that can influence the pay of remote or freelance data analysts:

  • Market demand

  • Location independence

  • Freelance platforms 

  • Project complexity

  • Experience and expertise

  • Employer policies

  • Contract type 

  • Industry name

The Robert Walters Salary Survey is a great tool to research data analyst salaries in the UK and includes:

Enhanced data - salary ranges and averages across large, medium, and small enterprises

Hiring Trends - See what hiring trends look like for your industry in 2024

Talent Hotspots - Learn what skill sets will be in demand for the year ahead for each sector 

Expectations - Explore how to attract and retain the best talent with the right offerings

Request your free copy today.


Salary Survey 2024
Developed in partnership with a market leading data provider, we assessed over 100,000 jobs posted over the last 12-months, to provide you accurate data points on UK salary ranges, averages and expectations for permanent, contract and interim positions across the UK.

Hiring Manager? Looking for a Data Analyst?

If you’re searching for a data analyst to join your team, submit your vacancy and a Robert Walters consultant will be in touch.

Candidate? Find your next data analyst job

Take a look at the latest data analyst roles and keep up to date with new vacancies.

Send us your latest CV

Send us your CV and we’ll take time to understand your plans, experiences, and potential. 



Bespoke salary benchmarking

Using a combination of our own data, publicly available insights and our recruitment experts, we build bespoke overviews of the salaries and benefits required to attract talent.