Recruitment talent mapping & competitor analysis

Market-driven mapping to identify the best professionals

Our hiring intelligence benchmarking team use a wide variety of data sources, combined with a methodical approach, to deliver our talent mapping recruitment and competitor insight services.

Using our established data model, we evaluate the availability of professionals to ensure our searches find the best talent through data-led marketing campaigns.

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What problems does the Talent Mapping and Competitor Analysis service solve?

Talent mapping in recruitment helps organisations learn more about where the top candidates for their market are located across the country, including key candidate behaviours and preferences as well as overall hiring demands for certain roles, particularly when it comes to the actions of your top competitors.

Few employers have access to competitor and talent mapping data tailored specifically to their business; this can be an invaluable guide to combat potential issues affecting overall business success, including:

Inaccurate target marketing

Without the ability to see and compare market positions, businesses are unable to identify where to target recruitment efforts, risking time and money being spent in ineffective areas.

Prolonged recruitment processes

A lack of understanding around current market trends can lead to unrealistic expectations on where to find top talent, and what that talent looks like, extending the search process.

Top talent lost to competitors

Without gaining information through a talent mapping process, companies risk failing to develop competitive compensation packages that ensure they can attract top candidates. Using market mapping in recruitment keeps companies ahead of their competition.

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Please complete the details about the Market Intelligence project to assist us with building a quote for you. Someone from the team will be in touch to deliver your quote.

Key Salary & Compensation insights in New Zealand

SS Blocks

%

of businesses are giving pay rises in 2024

%

of professionals are looking for a new job in 2024

2.3 Years

Average tenure of professionals

%

of professionals are confident about job opportunities in this sector

%

of professionals are expecting a pay rise in 2024

Hiring Manager? Benchmark your teams salaries

If you’re growing your team or simply need to retain the talent you have, the Salary Survey gives you the insights you need to have the right team in place to keep your business moving forward.

Find out my team benchmark

Candidate? Find out your salary with an individual salary guide

Whether you’re looking for a new role or preparing for your end-of-year appraisal, the Salary Survey will arm you with everything you need to know to get what you deserve.

Find out my salary

What are the key benefits of the Talent Mapping and Competitor Analysis service?

By using market mapping in recruitment and competitor insights you can bridge the pay gaps in your organisation, with data that's relevant and non-biased. Using our established data model we use candidate mapping to ensure our searches find the best talent through data led marketing campaigns across job advertising, social media and pro-active headhunting.

Learn how you compare to competitors

Find out where competitors obtain talent

More educated search of the market

Our Talent Mapping and Competitor Analysis reports can include key market trends, talent heatmaps, details of companies retaining the talent you are looking for, employee value propositions and competitor insights, such as funding activity. 

You can request a sample of our report to find out more.

Frequently Asked Questions

Why should I use a salary guide?

To find out what a reasonable salary is for the job and industry you are in or are thinking of moving into, use a Salary Guide to discover the average pay for someone with a similar level of experience as you and view your earning potential.
What are the benefits of using a salary benchmarking guide?

Whether you're due a pay rise, promotion, or bonus, a Salary Guide allows you to review accurate market salary and pay averages to see how you can compare to others in your sector. Having accurate data-led salary information will help identify exactly how much you should be earning so you ca prepare to negotiate your salary in your next performance review.
When is the best time to negotiate my salary?

Salary reviews often take place during the annual and half-year employee performance review periods. Make sure you take this into consideration and time your negotiation right. If the annual pay review is in January, and you call the meeting for February, you're likely to have missed the boat. In such a case, November would be the most suitable time here.
What is the salary benchmarking process and why is it important?

Salary benchmarking is the process of comparing salaries across the market for a particular job and providing a range and average for a particular role which can help guide an employer's decision-making on pay or bonuses during appraisal period or when making a new hire. The benchmarking process is essential for assessing and comparing pay and compensation packages in relation to the market and of those provided by competitors. Pay and compensation benchmarking can also provide significant competitor advantage, through the retention and attraction of top talent and enhancing an organisations reputation.
How to do salary benchmarking?

In partnership with a data collection specialist, a benchmarking tool offers a fully comprehensive list of salary ranges and averages based on location, experience level and more. You can view the latest salary range and averages in the 2023 salary guide.
How should employers evaluate employee pay & compensation during performance reviews?

Salary and compensation reviews often take place during the annual and half-year employee performance reviews. In tangent with the employee performance scoring, you can use a salary benchmarking tool to inform the pay and compensation review process. The tool also gives good insight into market trends in-demand skill sets. So, use performance reviews to see where the employee fits relative to the external jobs market and avoid losing in-demand talent through effective pay and compensation strategies.

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Find out more about how talent mapping and competitor analysis can benefit your business

Request a quote

Why partner with the Robert Walters Market Intelligence team?

When it comes to market mapping in recruitment, our agile mindset allows us to build collaborative partnerships with businesses to provide tailored, custom-made research that meets their specific requirements. This allows businesses to leverage on our sophisticated global research team, the latest market software, diverse & broad candidate network and subject-matter experts.

With our talent mapping and competitor analysis reports, we use a wide variety of data sources combined with a methodical approach to ensure the accuracy and validity of our data, with in-depth statistical rigour to provide strong market analysis.

FAQs

What is talent mapping in recruitment?

Talent mapping in recruitment is a tool used to identify the availability and location of professionals. Through the talent mapping process, companies can identify where the top candidates for their market are located across the country, including key candidate behaviours and preferences as well as overall hiring demands for certain roles.
Where do you get the data from?

Robert Walters has 35 years of experience operating in this business and using talent mapping in recruitment. Using a combination of our own recruitment data, paid-for data partners, publicly available insights and the knowledge of our recruitment experts, we build bespoke overviews to give you the most accurate view of the market. All data collated is internally checked to ensure maximum validity. If there is online information about a candidate, or we have this stored internally, we can amalgamate multiple sources. If a candidate does not have an online profile, they will not pull through to this analysis.
What is included in the report?

Our Talent Mapping and Competitor Analysis reports can include key market trends, talent heatmaps, details of companies retaining the talent you are looking for, employee value propositions and competitor insights, such as funding activity.  You can request a sample of our report to find out more.
How bespoke is the service?

No two projects are the same. Upon your enquiry we will have a call to understand your needs and business problem. We will then construct a methodology on how best to fix this issue and deliver our suggestions. We can break-down our data down into several categories: company size, industry, location, sector and job title. If the data is available, we can tailor this to meet your requirements. If we do not believe we can offer you the services you need, we make you aware of this upon our first call.
Who is this service most useful for?

Market mapping in recruitment is useful across senior leadership teams and heads of talent, including CEOs, MDs, Heads of Recruitment, and anyone involved in people-management and recruitment.
What is the approximate cost of the service?

Our cost is completely dependent on how many person-hours delivery will take and how much data is needed to be purchased to complete your bespoke project. We have a team of in-house analysts who will provide accurate quotations upon discussing your bespoke requirements.
What is the usual turnaround time?

Depending on the complexity of the project, our usual turnaround time is between 6-8 weeks from you providing the team with your final requirements.
When is the time to start?

We suggest beginning your Talent Mapping and Competitor Analysis process 3-6 months prior to embarking on any business growth or expansion, so that you are able to implement our analysis suggestions into your structural plans’ recruitment process.