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Preparing for a sales interview

Interview preparation is absolutely vital as competition for the best sales jobs intensifies. Read our top tips on how you give yourself an edge.


Knowledge is key

The best way to prepare for an interview is gaining knowledge – about yourself and the company you’re interviewing for. Research the company prior to the interview, and arm yourself with as much information as possible, so that you can confidently and articulately respond to any questions they ask you. Look at which countries the company operates in, whether it holds any subsidiaries, any new product launches. It is also advisable to use search engines to find the latest news on the company and its competitors. By demonstrating an understanding of the company you will stand out against other candidates.

Know your CV

It sounds obvious, but learn your CV inside out. You should feel completely comfortable talking about your past experience and achievements. Also, look at the job description and think about each point in detail - take time to think of relevant examples from your previous experience that correspond to what they are looking for. 

Use your own personal networks

Research the company prior to the interview, and arm yourself with as much information as possible, so that you can confidently and articulately respond to any questions they ask you.

You should also talk to your peers in the sales industry about the job. This may enable you to either get information about the company that isn’t readily available in the public domain. If you can get a flavour for company culture and the general management style, this can give you a big advantage.

Dress appropriately

First and foremost, you will need to dress appropriately. Your recruitment consultant should be able to advise you on the appropriate dress code for each company you interview with. However, if you’re not sure, opt for business attire.

Don’t arrive too early…or too late

Before you set off, work out how long it will take you to get there and make sure you arrive with plenty of time. This may sound obvious but it’s amazing how often people get this wrong. You should arrive at the interview venue roughly five to ten minutes early. Any later or earlier can create a bad impression. Think about it from the interviewer’s perspective – they are probably very busy and won’t necessarily appreciate you getting there too early, while lateness is obviously something no-one looks for in a potential employee.

Looking for your next sales role? View the latest opportunities from Robert Walters.

Benchmark your salary against other sales professionals in the UK to know your worth at your next interview with our free UK salary benchmarking tool.



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