Life of a CRM executive
Matt Standen, a CRM Executive At SportingBet talks to us about what it takes to be a CRM Executive.
Why did you choose to work in the gambling industry?
Gambling is a really interesting and unique market to work in. It’s no coincidence we’re based in the City, as the area is quite finance-focused, but we’re also closely linked to the sports industry, which I can really relate to. I’m interested in holistic marketing, and I enjoy learning how customers behave, capturing data and using it to bring value to the business.
The industry offers you a chance to get involved in a number of really usual and varied projects. Just the other day I met Alan Hanson – Scottish football legend and TV sports pundit – who was involved in one of our campaigns.
How did you get the role you’re in now?
After graduating I fell into a sales role which I didn’t really enjoy. I applied to a large publishing company to work in a position selling email marketing solutions. To move on from sales I took an internal offer working in campaign management for a magazine I actually used to read at university.
The skills from all this experience were invaluable in securing the position I’m in now, which is quite creative, but also technology based.
Time management, project management and people skills have been the most useful to me in liaising with the business not only to complete projects but also to identify new opportunities
What skills do you need to work as a CRM executive?
CRM skills, creativity and an interest in the market are a given. However, time management, project management and people skills have been the most useful to me in liaising with the business not only to complete projects but also to identify new opportunities.
What advice would you give to someone who wants to work in your role?
Read up on the general theories of CRM but do this alongside research into business principles. The role of CRM is to work to the business’ benefit, and therefore you need to understand the company and its market in order to achieve this.
Related content
View all
You’ve decided to make a job move, so where do you start? Although coming to the decision that you’re ready to change jobs is a big step, translating that decision into the reality of finding a new role can still seem like a frustratingly long way off. Even before you land your first interview, ther
Read More
In today's market, where customers are constantly prospected, loyalty cannot be taken for granted. Successful sales professionals understand the importance of forging sincere relationships with clients and know it is just as critical as "making the sale". You should aim to go above and beyond for al
Read More
Temping can be an excellent way to gain experience and get a foot in the door with a great company. Many successful secretarial and support professionals choose to do temp work at some point during their careers. Here we look as some of the benefits to working in a temp position. Gain experience One
Read More