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The role of workplace culture in attracting top talent

Robert Walters has released their latest whitepaper, The Role of Workplace Culture in Recruiting Top Talent.

Based on a survey of over 1,000 professionals and hiring managers across the UK, the whitepaper identifies the aspects of company culture that have the greatest impact on the satisfaction and productivity of staff. It also explores the strategies that employers can use to identify and attract candidates who will thrive in the culture of their company.

Download the full research here.

“A positive company culture can offer employers a significant advantage when looking to attract top talent, but employers face the challenge of identifying which aspects of company culture matter most to professionals,” noted James Perry, Associate Director at Robert Walters.

Workplace culture and the recruitment process

The new whitepaper discusses the importance of company culture and the role it plays in attracting top calibre professionals. Chapters include:

  • What is workplace culture and why is it important?
  • Who is responsible for building your workplace culture?
  • The importance of workplace culture in attracting and retaining the right people
  • Interviewing for cultural fit
  • Building a reputation for having a positive workplace culture
  • Communicating the right message when recruiting and onboarding
  • The costs of a poor cultural fit.

Employer intention vs. worker experience

90% of employers believe it is very important to find a candidate who is the right cultural fit, however 82% of professionals have disliked the culture of the business they worked for at some point in their career and 73% of professionals have actually left a job due to experiencing a poor cultural fit.

What matters to working professionals?

Professionals place a heavy importance on the cultural aspects of the company they work for, with respondents rating the level of collaboration, remuneration packages and transparent decision-making by management as the top three most important to them at work.

However, employers misjudge which aspects of workplace culture matter most to workers, with employers ranking measurement of performance and opportunities for career development as the most important aspects of company culture for workers.

A positive company culture can offer employers a significant advantage when looking to attract top talent, but employers face the challenge of identifying which aspects of company culture matter most to professionals.


What can employers do?

“By encouraging employees across all levels of seniority to share their thoughts about the organisation’s culture, employers can then gain valuable insights into which areas require their attention to attract top talent,” added James Perry.

  • Recognise the importance of cultural fit
  • Identify who drive company culture
  • Understand what matters to candidates
  • Communicate your company’s culture to potential employees
  • Be open and clear regarding your company culture when recruiting
  • Give potential staff the chance to learn about your company culture
  • Ensure staff feel free to discuss company culture

Recognising the importance of a good cultural fit, identifying what matters to candidates and ensuring that strong information of a company culture to potential employees is communicated are combinations which will help to improve workplace culture, and shall retain top talent within an organisation. 

Download the full research here.

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