Reaching top tier professionals

To secure top talent, businesses must adopt a comprehensive recruitment strategy that combines traditional methods with innovative approaches. According to our Solving the UK Skills Shortage research, integrating multiple strategies into your hiring plan can strengthen your employer brand, increase visibility, and attract both active and passive candidates.

Key strategies for reaching skilled professionals:

1. Job Boards (75% of Jobseekers Use Them)

• Job boards remain a leading tool for professionals seeking new roles. To maximise their effectiveness:
• Ensure your job postings are well-branded with your company logo to attract higher-quality candidates.
• Work closely with job boards to create targeted campaigns that align with your ideal candidate profile.
• Leverage advanced targeting tools such as email and banner ad campaigns to engage millions of potential applicants.
   

2. Partnering with Recruitment Agencies (73% of Professionals Use Them)

• Recruitment agencies streamline hiring processes by connecting employers with pre-vetted candidates.
• Agencies use multi-platform strategies, including headhunting, targeted advertising, and database utilisation, to identify top-tier talent.
• They save time and resources by providing a shortlist of professionals who meet specific skill requirements.
• Despite their effectiveness, only 54% of employers currently work with recruitment agencies to address skills shortages.

3. Social Media (20% of Jobseekers Search on Alternative Platforms)

Social networking sites like Twitter, Facebook, and Instagram are increasingly important for recruitment. Employers can:

• Post jobs to targeted audiences and highlight perks of working at their organisation.
• Build networks of potential employees and search for candidates using keywords in profiles.
• Encourage current employees to share job openings within their networks.

Why It Matters

A full recruitment strategy ensures businesses utilise all available tools to reach top-tier candidates effectively. As Chris Eldridge, CEO of UKI & North America at Robert Walters, explains:

"Having a full recruitment strategy ensures a company is using all available tools to reach top-tier candidates."

Tips for Strengthening Your Recruitment Strategy:

• Increase Brand Awareness: Use social media and job boards to showcase your company culture and values.
• Streamline Processes: Simplify recruitment timelines to avoid losing high-calibre candidates due to delays.
• Promote Transferable Skills: Highlight opportunities for candidates from diverse industries or backgrounds.
• Leverage Employee Referrals: Encourage staff recommendations to tap into trusted networks.

By combining these strategies, businesses can stand out against competitors and attract skilled professionals in today’s competitive market.

For further insights or assistance with your hiring needs, please contact us at contact@robertwalters.com.