Building your employer brand on social media

sign of Digital marketing and social media

Building a welcoming recruitment presence on the social media channels that your potential employees are likely to spend time on is incredibly important in helping you attract the best people to your business.

How candidates feel about your brand and what information they gather through social media will affect your ability to attract job applicants. 

"Smaller businesses can benefit from putting digital strategy and employee advocacy at the forefront of the company by training staff on how to promote the business via social media," said Tom Chambers, Associate Director at Robert Walters. 

With a range of social media platforms available, and new ones growing in prominence every day, businesses should be aware of which platforms are worth investing time and money in.

Smaller businesses can benefit from putting digital strategy and employee advocacy at the forefront of the company by training staff on how to promote the business via social media

Key social media channels

Among job seekers, a LinkedIn profile is perceived as an important social media channel. Therefore, when creating a profile, having a personal and approachable tone compared to larger, more corporate businesses is likely to entice candidates to find out more.

Although LinkedIn is a popular source, for some types of business, Twitter and Facebook can be useful channels to reach out to specific target audiences (i.e. for those specialising in digital / online marketing).

Companies that are smaller in size that are looking to recruit should not dismiss personal social media platforms to reach out to good candidates, especially those with a strong interest and proficiency in technology. 

Appointing a professional recruitment agency can help support how to successfully use social media platforms along with online job boards. Implementing a social media strategy to attract professionals will also increase your ability to create a diverse workforce and strengthen your employment proposition. 

Find out more how to implement successful recruitment strategies by requesting a copy of the Robert Walters Guide to Recruitment for Small and Medium Businesses.

group of professionals discussing hiring advice

Hiring advice 

ยป