How to attract the best candidates

female on phone discussing how to attract the best candidates

It can sometimes feel difficult to compete with large organisations that have well-known employer brand names attached to them when it comes to attracting people to your business.

But often small and medium sized businesses have other values and benefits that can help attract the best professionals - you just need to make sure this message is getting out through the right channels. 

"You might feel like you can't compete with a large business that has an in-house recruitment team and budget to spend on advertising and promoting their business to job seekers," said Sally Martin, Director at Robert Walters. 

"But there are practical things you can do which will improve your ability to attract the best professionals to your business and help make your business the one they choose."

We identify three key ways small and medium sized businesses can improve the way they attract job seekers to their business. 

There are practical things you can do which will improve your ability to attract the best professionals to your business and help make your business the one they choose.

Writing an effective job advert

Writing an effective job advert is important as, essentially, it is the shop window for your business and the role you are recruiting.

In a recent survey we conducted, 86% of professionals said that the advertised description of a role would have a strong influence on whether or not they would apply for a role.

Good job advertisements will attract attention from job seekers and permit them to apply instantly to the role. Candidates want to find out what the job is will entail and whether they have the right skills. Factors which influence jobseekers when viewing job adverts include:

  • Description of job
  • Salary and benefits
  • Description of company
  • Prior knowledge of employers and its brand
  • Employer is name in advert
  • Quality of grammar and language
  • Publication/website where advert appears
  • Presentation of advert

Although having a well written advert is vital, it is also key that the role is advertised correctly on job boards and social platforms so that your ideal candidates are exposed to the advert.  

Understand your 'employer brand' 

Your employer brand starts with identifying what it's like to work in your business, what things do you do to attract and retain staff and how the business is managed. 

Think about identifying what it's like to work in your business, and how you communicate this to job seekers and potential employees. 

The questions you could consider include: What do you current employees say about what it's like to work for your business? Do people get an understanding of what it's like to work in your business from your job ads? Is there information on your website about working for your business? 

Using a recruitment agency

Recruitment agencies have a high level of knowledge and experience in sourcing candidates using a range of advertising and marketing approaches to promote your businesses to the right target audience of job seekers.

According to a recent Robert Walters survey, 42% of jobseekers would rather use a recruitment consultancy to find a new role than approach a company directly. Candidates are also more likely to trust roles from a recruiter, making the process more efficient, simple and time efficient.

An established recruiter with a well-developed reputation can draw on existing networks to to connect with top calibre professionals, create job adverts and provide knowledge on how best advertise roles on industry specific websites to help smaller firms.

For businesses looking to find candidates with particular skills and are in the search for talent from different areas, engaging with a recruitment consultant can provide an effective solution.

Find out more on which factors are the most important for jobseekers viewing adverts online, request a copy of the Robert Walters Guide to Recruitment for Small and Medium Businesses.

Group of professionals discussing a project at work

Hiring advice 

ยป