Half of employers expect marketing skills shortage

Research from Robert Walters has revealed that almost 50% of employers anticipate skills shortages when looking to recruit marketing professionals.

Additionally, 1 in 5 employers deem Britain’s decision to leave the EU as having a direct impact on these skills shortages.

“Despite economic uncertainty following Britain’s decision to leave the EU, a significant number of employers are still planning to recruit marketing professionals in the second half of 2016. However, these efforts may be hampered due to a widespread perception that top calibre candidates will be difficult to source,” said Ed Glover, Associate Director at Robert Walters.

Key skills in demand

Notably, the demand for digital marketing specialists at senior levels is high across the technology, fintech and agency sectors which is placing a growing pressure on relatively small talent pools.

“Employers are placing an increasing focus on data driven marketing, looking in particular for management level specialists in this field,” continued Glover.

Employers favour mid-level professionals

The results of the survey have also revealed that 73% of employers intend to primarily hire staff into mid-level roles in the second half of the year.

“Mid-level professionals who have the experience necessary to implement data driven marketing strategies are likely to be in high demand,” said Glover.

“In addition, professionals with skills and experience in social media and online marketing can expect to be able to command high salaries as across a range of industries look to overhaul their digital marketing strategies.”

How can employers retain staff and avoid talent shortages? Download a copy of our whitepaper.

Are your salaries competitive? Request a copy of our Global Salary Survey.