The growing UK economy has sparked significant demand for marketing professionals as many companies look to win new business.
This demand has caused the number of marketing vacancies advertised across the UK to surge by 59% in the third quarter of 2015, compared to the same time last year.
The figures, taken from the latest Robert Walters UK Jobs Index, show that marketing professionals saw the highest growth in demand for their skills in the North West with vacancies up 61%, 41% in the Midlands and 36% in London and the South East.
Professionals in demand
Employers are looking to expand marketing teams across financial services and B2B, with a particular emphasis on campaign and development teams.
As well, marketers with a blend of traditional and social media skills have been in particularly high demand.
“Employers have been seeking digital marketers and investment content specialists who can add immediate value to client communications,” said Oli Templeton, Manager - marketing recruitment. The growing UK economy has sparked significant demand for marketing professionals as many companies look to win new business.
Skills shortages felt across the UK
This surge in demand for marketing professionals has left employers facing a skills shortage, with a lack of suitable candidates particularly at the mid-level, a consequence of reduced hiring during the downturn.
"While entry level recruitment is increasing, it will still be some time before the skills shortage abates,” Oli continued.
About the UK Job Index
The Robert Walters UK Job Index tracks job advertisement volumes over leading job boards across the UK in sectors such as accounting and finance, legal, human resources, marketing, treasury, supply chain and secretarial and support.
Released on a quarterly basis, the report provides an indicative summary of recruitment activity being experienced across major national markets as well as key industry comparisons.
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