Marketing vacancies rise 19% in 2016
Results of the Robert Walters UK Jobs Index have shown the number of marketing roles advertised in the UK rose by 19% in the first quarter of 2016 compared to the same period in 2015.
Retail, e-commerce and FMCG companies have maintained consistent demand for marketing professionals, while particular sectors within financial services have been active in looking to attract digital marketing specialists.
However, expansion among engineering and construction companies has played the key driver in this increase.
Growth in engineering and construction companies
Urban development projects and increasing investment in property have left many construction and engineering firms looking to expand. This in turn is driving recruitment across all divisions among these employers, including marketing.
“Businesses working in real estate and construction are placing a renewed emphasis on recruiting marketing professionals from a broad range of backgrounds at executive level," said Sam Walters, Associate Director at Robert Walters.
"However, when looking to recruit at management level we have seen a shift in favour professionals with direct experience of the property sector.”
Financial services employers seek specialist skill set
Despite uncertainty in the financial markets, certain banking and financial services employers are still looking to recruit marketing professionals, with Marketing Executive, Communications and Investment Writing vacancies being particularly common among asset management firms.
“For many marketing professionals, work life balance, company culture and potential for career development can be higher priorities than a high salary,” said Walters.
“Marketing professionals with a strong digital skill set are particularly sought after by banks and financial services institutions.”
“While a significant number of professionals with these skills are actively seeking new roles, banks and financial services employers are consistently struggling to attract them from other industries, despite strong financial incentives.”
“Financial services firms looking to attract top marketing talent will need to focus on how they can address these priorities,” he said.
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