How can social media boost your sales?

social media boosts sales

Sales has always been a social profession, and through the rise of social media customers are more vocal than ever. If used correctly, social media is an excellent tool to boost your sales. These quick tips will help you use social media to give you an advantage in today's market. 

 

 

Spot a sales opportunity

Due to social media, buyers are more open about their intentions than previously before. Potential customers will post on forums, update their Facebook status and ask the opinions of their Twitter followers before making a purchase.

By monitoring these social tools you can be the first to identify a potential buyer, gain insight into what customers are discussing online and engage customers with useful information.

Gain a competitive advantage

Everyone wants to know what their competitors are planning. A small advantage can commonly make the difference between success and failure. Traditionally, you wouldn’t become aware of a competitor’s strategy until seeing their new advertising or public relations campaign, but now new campaigns are frequently tested out on segments of the market first. Social sites can be used to monitor what competitors are saying and give you an opportunity to react quicker, giving you an excellent competitive advantage.

3 ways to monitor competitors on social media

  • Set up Google Alerts for competitor terms to give visibility of their movements and strategy.
  • Join key customer groups on LinkedIn and begin monitoring posts and threads.
  • Follow customers, clients and competitors on Twitter to see what they are discussing.

Get to know your clients better

Thinking about pitching to a new account or working with a client who just seems hard to crack? Why not use social media to research the client further and gain a full understanding of their needs and how you can meet them?

Certainly you would look at a company’s website before a pitch but this only provides you with surface-level information, the kind any sales professional can get. Researching the company further can help explain the company’s strategy, the immediate and long term needs, what the company’s customers want and what their prospective customers are complaining about. This allows you to identify holes your product can fill and tailer your sales pitch to directly solve problems they may be facing.

These are some quick and easy steps you can do to utilise social media and increase your sales in today's competitive market.

By monitoring these social tools you can be the first to identify a potential buyer, gain insight into what customers are discussing online and engage customers with useful information. 

Find out how social media can impact your job search - 64% of employers would check your LinkedIn profile before hiring you

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