How marketers can make the most of annual leave

marketers use less annual leave than other professionals

Four in ten marketing professionals failed to take all their annual leave over the last year, according to the latest Robert Walters Career Lifestyle Survey.  

Of the respondents, one in ten reported using no more than half the total holiday to which they were entitled, while some said they feared falling behind on their work or claimed they could not afford to accommodate a holiday.  

“Despite marketing headcounts growing on the whole, increased workloads brought about by an improvement in the economy are creating new pressures on deadlines, meaning that some employers are turning down holiday requests,” says Colin Loth, Director at Robert Walters.

Increased workloads brought about by an improvement in the economy are creating new pressures on deadlines, meaning that some employers are turning down holiday requests

The results of the survey correspond with an increasingly ‘talent short’ employment market, whereby more marketing roles are becoming available than there are skilled marketers to fill them.

Making time for annual leave

To make the most of your annual holiday entitlement, you should:

  • Arrange holidays well in advance. Scheduling time for a break will allow your team to prepare for your absence, as well as reduce the stress associated with deadlines and time management when making plans to leave.
  • Switch off. Allowing time to truly ‘switch off’ will ensure you get the rest you need across a busy working year. Although weekend breaks can help in the short term, try to allow for an extended holiday at least once a year.
  • Disconnect. While it can be tempting to check company emails while you’re on holiday, it might not be conducive to giving you the break you deserve. Instead, ensure someone else in the office is well-briefed on your work so that they can answer any urgent questions which may arise in your absence.
Some said they feared falling behind on their work or claimed they could not afford to accommodate a holiday.

About the survey

The Robert Walters Career Lifestyle Survey asked professionals a range of questions around attitudes to career progression, work-life balance, working overseas and their contribution toward the success of the business.

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