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NED & Global CTO
Case study
Kidsloop is an adaptive platform for digital and personalized learning for early years, with a vision to transform education through creating digital content and collecting data. With the pandemic igniting mass shifts in the way education is delivered globally, Kidsloop has been experiencing rapid international growth.
- Service: Executive Search Recruitment
- Industry: EdTech
- Size: 250+ employees
- Locations: Global (UK, North America, APAC, China, Hong Kong, South Korea, Vietnam, and Indonesia)
A Recruitment Success Story
-
2
Successfully placed NED and Global CTO within tight time constraints
-
90
permanent placements since the initial assignment
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230+
candidates reaching first interview stage
The challenge
Kidsloop required top-tier professionals to scale their operations rapidly due to their international growth. The recruitment project initially focused on filling critical roles such as Non-Executive Director (NED) and Global Chief Technology Officer (CTO). Tight timelines and the need for specialized skill sets posed significant challenges. Additionally, attracting passive candidates who were not actively seeking new opportunities was essential to meet the high standards of the project.
Setting up the partnership
Robert Walters worked closely with Kidsloop’s CEO and senior stakeholders to establish a deep understanding of the company’s vision, values, and mission. This collaboration helped shape attraction strategies tailored to top-tier talent in the London market. By developing a compelling pitch around Kidsloop’s mission and product during initial search stages, we successfully engaged passive candidates who aligned with the company’s goals.
The solution
To address Kidsloop’s recruitment needs, Robert Walters implemented a multi-channel approach that included:
- Database & Networking: Leveraging LinkedIn, next-gen recruitment software, and our extensive network of over 500,000 global candidates to headhunt specialized professionals. Our size, brand name, and reputation attracted candidates who were referred or registered specifically for these opportunities.
- Bespoke Marketing Campaign: Creating a tailored, inclusive, and hyper-targeted marketing campaign approved by Kidsloop pre-launch.
- Microsite & Branded Video: Developing and hosting a bespoke Kidsloop-branded microsite as the central hub for the recruitment campaign. The microsite showcased employee benefits, training opportunities, career progression paths, and featured all live roles. A branded video further enhanced engagement by encouraging relevant candidates to explore opportunities via the microsite.
This multi-channel approach ensured we could deliver high volumes of diverse skill sets required for scaling Kidsloop’s operations effectively.
Key results
Following an extensive headhunting and sourcing strategy:
- Successful Executive Placements: Following an extensive headhunting and sourcing strategy, Robert Walters successfully delivered two critical senior appointments—a Non-Executive Director (NED) and a Global CTO—within tight timeframes. These hires were secured through close collaboration with the CEO and senior stakeholders, ensuring alignment on both technical capability and cultural fit from the outset.
- Scalable Hiring Success: Building on the success of the initial mandate, the partnership expanded significantly, resulting in a total of 90 permanent placements. This demonstrates the ability to scale hiring efforts effectively while maintaining consistent quality across a range of roles and functions.
- Strong Talent Pipeline Generation: Through a multi-channel sourcing strategy—including LinkedIn headhunting, advanced recruitment technology, and access to a global network of over 500,000 candidates—we generated a highly engaged and relevant talent pool. In total, 230 candidates progressed to first interview stage, reflecting both the strength of attraction strategies and the alignment of candidates to Kidsloop’s mission and opportunities.
- Effective Engagement of Passive Talent: By working closely with Kidsloop’s leadership to craft a compelling narrative around its vision, product, and growth journey, we successfully engaged passive candidates in a competitive London market. This targeted approach ensured that candidates were not only technically strong but also motivated by and aligned to the organisation’s purpose.
- Impactful Employer Branding & Campaign Delivery: A bespoke marketing campaign—including a dedicated microsite and branded video content—enhanced candidate engagement and elevated Kidsloop’s employer brand. This centralised platform showcased benefits, career progression opportunities, and live roles, driving both application volume and quality across multiple hires.
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