Marketing Program Manager

If you’re looking for a role where you sit at the centre of B2B marketing strategy, not just executing campaigns, but shaping how they come together, this role is worth your attention. A globally recognised creative technology organisation is hiring a B2B Marketing Program Manager to join its EMEA Customer Marketing team.

Title: B2B Marketing Program Manager
Business: Global Creative Technology Brand
Location: London (Hybrid working)
Contract Type: 12 Month FTC
Salary: £41 per hour / c. £75K per annum

If you’re looking for a role where you sit at the centre of B2B marketing strategy, not just executing campaigns, but shaping how they come together, this role is worth your attention.

A globally recognised creative technology organisation is hiring a B2B Marketing Program Manager to join its EMEA Customer Marketing team.

This team acts as the engine room for unified, end-to-end B2B marketing across EMEA. Focused on bringing together messaging, content, digital, field and channel into one joined-up strategy. This hire will play a key role in making that happen.

This is not a siloed content role. It’s a programme leadership position that connects strategy to execution across multiple routes to market.

Responsibilities:

• You’ll develop and execute marketing programme strategies aligned to business objectives, supporting field marketing, demand generation and channel initiatives across EMEA.
• You’ll own the content strategy across campaigns - ensuring messaging is consistent and commercially focused across digital, field and partner channels.
• Acting as the primary B2B marketing contact for Enterprise Marketing, US stakeholders and Studio/Brand operations teams, you’ll ensure global priorities are effectively translated into regionally relevant execution.
• You’ll also shape and optimise automated and nurture email programmes - using testing, segmentation and performance data to continuously refine targeting and engagement.
• This is a highly collaborative role operating across a fast-paced, cross-functional environment - bringing structure, clarity and executional discipline to complex marketing plans.

Candidate Criteria:

• This role is ideal for someone with 5+ years’ experience in B2B marketing programme management, demand generation or content-led campaign execution within a complex organisation.
• You’ll be confident translating strategy into action, working to manage multiple stakeholders and timelines without losing attention to detail.
• Strong stakeholder management and communication skills are essential. You’ll be working across regions, functions and seniority levels, acting as a central coordination point.
• Experience in channel marketing and content strategy is highly advantageous, as is comfort working in fast-moving, matrixed environments.
• A degree in marketing, business or communications is preferred.

Why it’s compelling:

• You’ll sit at the heart of EMEA B2B marketing for one of the most influential technology brands globally - with real visibility, cross-functional exposure and the opportunity to influence how marketing programmes scale across the region.
• This is a role for someone who wants ownership, strategic input and the chance to operate at EMEA level inside a sophisticated global marketing organisation.

If this sounds of interest — apply now.

If shortlisted, Jordan from Robert Walters will be in touch. Please be ready to take a call within 48 hours of application.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates