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About Robert Walters UK

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Sales Coach

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Sales Coach Goal = Drive sales conversions £40,000 - £50,000 per annum + bonus (OTE up to £60k). Plus company car/allowance Remote with around 5 days travel across the UK. Ideally located in North West/Midlands/Central belt of England. Initial Fixed Term 12 Month Contract

Robert Walters are working in partnership with Timberwise which is a family run specialist construction business located throughout England, Wales and Scotland that has been trading for over 50 years. The company aspires to improve people’s lives through a range of property preservation services from basement waterproofing to timber treatments. Timberwise prides itself on the values of honesty, integrity, reliability and teamwork. The company offers a fantastic work environment and believes that people are what make the difference in the business.

Timberwise operates a model where surveyors specify jobs for clients on site, provide a survey report/recommendation/sales proposal and subsequently sell/close for the contracting work, which we then undertake with our in house specialist technician team.

Key Responsibilities

  • 1-1 mentoring of sales staff (surveyors)
    • Daily short interval management and coaching of underperforming sales staff
    • Ensuring sales staff are following the sales process properly
    • Business Development & relationship management coaching and training with sales staff
    • Time management and organisational coaching and training to ensure sales staff are as effective as possible
    • Training on body language, positive engagement with customers, time sensitivity in sales, rapport building, empathy and concern for the customer
    • Anything else relevant to sales performance for these individuals

Other Responsibilities

  • Training branch managers to manage the sales process and their sales people
  • Company sales training for sales, management, customer service and technicians
  • Contributing to the continuous improvement of Timberwise Sales Strategy & process including by assisting in the delivery of improvements and changes
  • Mapping and documenting Timberwise consultative sales process including objections and customer resolutions
  • Training and coaching “rookie” and new starter sales staff in the “Timberwise way”
  • Analyse and advise on Timberwise sales pipeline management, product offering, marketing
  • Undertake customer insights interviews and analysis to assist with strengthening Timberwise sales process and offering

Must Display

  • Track record for improving underperforming sales individuals
  • The ability to inspire and motivate individuals
  • The ability to rapidly build rapport and trust
  • The ability to influence and drive permanent change in behaviours
  • The ability to hold individuals accountable
  • Track record in a sales training and coaching role
  • Adaptability and a willingness to work with technical staff with varying characteristics, strengths & weaknesses
  • An impressive personal track record for sales delivery
  • An impressive personal track record for Business Development and business relationship management
  • Sales management experience

Useful to Have

  • Construction industry experience

Benefits

  • Family Company
  • Company Pension (Royal London)
  • Death in Service Benefit (B&CE)
  • Health Care Cash Plan (Healthshield)
  • Wellbeing Programme
  • Support and Training (winner of the PCA Training and Staff Development Award 2025)
  • 23 days holiday per year, plus Bank Holidays
  • Christmas Shut down
  • Great Team Spirit

If you’re interested in this fantastic opportunity apply online today!

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates

Contract Type: Permanent

Specialism: Sales & Commercial

Focus: Business Development

Industry: Sales

Salary: £40,000 - £50,000 per annum + Up to £60k OTE

Workplace Type: Remote

Experience Level: Mid Management

Location: Northwich

Job Reference: LXD37P-DB7392F1

Date posted: 17 April 2026

Consultant: Tom Halsall