CRM Business Analyst - Institutional Asset Manager

A global asset manager is seeking a Senior Business Analyst for an initial 6 month engagement working on a multi-year Salesforce Programme. * Hybrid 2-3 days working in the London City offices * 2 year book of work budgeted * Working with a globally recognised reputable asset management business

A global investment manager is seeking a Senior Business Analyst with expertise in Salesforce and institutional asset management to join a multi-year CRM transformation programme. This role offers the opportunity to shape how Salesforce empowers Distribution, Marketing, Servicing, and Finance teams through enhanced functionality and data-driven insights.

Key Responsibilities:

• Collaborate across business units (Sales, Marketing, Servicing, Finance) to optimise CRM capabilities and processes.
• Develop robust client and product data models within Salesforce for global scalability.
• Produce high-quality business change documentation and manage requirements using JIRA.
• Facilitate workshops and stakeholder engagement sessions to gather insights and drive consensus.
• Work closely with cross-functional teams (UX, Data, Engineering) to deliver tailored solutions.

What You’ll Bring:

• Extensive experience as a CRM/Salesforce Business Analyst gained within an institutional asset management
• Strong understanding of client/product data models; familiarity with tools like Data Cloud or Tableau is a plus.
• Proven ability to document processes using enterprise BPM systems and manage requirements via JIRA.
• Exceptional communication skills to bridge technical teams and business users effectively.
• Collaborative mindset with adaptability to manage multiple workstreams in fast-paced environments.

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