Salary £300 - £350 per day
Consultant Ryan Fabian
Date posted 20 July 2022london marketing/technology 2022-07-20 2022-08-19 it London London GB GBP 300 350 350 DAY Robert Walters https://www.robertwalters.co.uk https://www.robertwalters.co.uk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
A great opportunity for a marketer with experience in retention, engagement & digital campaigns to join a globally leading software company.
The company’s Integrated Marketing team is the engine behind the campaigns that reach our customers. In this 12-month contract (maternity cover), you will work closely with the EMEA Product Strategy team to build and maintain multi-channel integrated campaigns that maximise the opportunities identified in market. You will use nuanced insights and collaborate with regional teams across EMEA to shape fully localised end-to-end journeys.
As a key member of the team, you will be responsible for driving the campaigns that shift the dial on engagement and retention KPIs. You will be customer journey obsessed – keen to maximise the touchpoints that will make our customers successful, satisfied, and loyal.
The ideal candidate will be a hybrid marketeer – using insights and data to shape, monitor and improve customer-centric campaigns and onward journeys that speak to the needs, wants and aspirations of our customers. You will be an expert collaborator as this role requires significant stakeholder management across all channels, regional teams, and centres of excellence to take your campaigns from conception to market.
You need to show you have:
- Strong digital/online marketing knowledge and an understanding of how to maximise channels across the full marketing mix
- Engagement & retention experience and knowledge and how to maximise this throughout the customer lifecycle
- Knowledge of data-driven personalisation and marketing methods to offer a truly customer-centric approach to marketing
- Experience using data to shape fully integrated, multi-channel, end-to-end customer campaigns
- Understanding local markets and audiences
- Evidence of crafting and launching campaigns from marketing strategy to go-live
- Experience in management of agencies including briefing, (sizeable) budgeting and project managing
- Stakeholder management and influential communication skills to share campaign plans and performance in an engaging way
- Shown success in driving results-oriented marketing programs and exceptional performance
- Analytical, strategic and problem-solving skills – able to dig into data and ask questions that result in strong quantitative reasoning
- Proven marketing and e-commerce background with a focus on measurement and accountability
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