CRM & Engagement Manager

This is a chance to own CRM and engagement for one of London’s largest and most diverse SME communities. If you enjoy building intelligent CRM journeys, testing what works, and seeing clear commercial outcomes from your work, this CRM & Engagement Manager role offers scale, ownership and genuine impact.

Title: CRM & Engagement Manager
Salary: £65,000
Location: Central London
Contract: Full-time permanent
Working pattern: Hybrid - 1 day WFH

We're supporting a FTSE-listed commercial property business that owns and manages a large portfolio of business locations across London and the South East, supporting thousands of SME customers.

The organisation has invested significantly in its digital customer experience, recently launching a member portal designed to act as a central access point for services, benefits and community engagement. The CRM & Engagement Manager will play a key role in developing this platform and using data-led CRM activity to strengthen customer engagement, retention and commercial performance.

Reporting into the Marketing team, the role is responsible for designing and optimising end-to-end CRM journeys that support occupancy targets and revenue growth. This includes expanding the digital ecosystem for both existing and prospective customers, as well as working with partners to increase platform adoption and usage.

The position is highly analytical, requiring a strong test-and-learn mindset. You’ll use insight, experimentation and performance data to identify opportunities to improve engagement across both digital and physical touchpoints. Microsoft Customer Insights sits at the core of the CRM stack.

What this role can offer:

• Large, established SME customer base with clear commercial objectives
• Significant scope to influence CRM strategy and platform development
• Strong organisational focus on sustainability, community and social responsibility
• Stable, well-capitalised business with a progressive internal culture

Who this role would suit:

• A CRM-focused marketer who enjoys working with data, owning customer journeys end-to-end, and delivering measurable commercial impact.
  
  

If the above seems aligned, apply below.

If shortlisted, Jordan from Robert Walters will reach out to discuss your application in more detail.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates