Marketing Manager

We’re partnering with a premium fashion brand entering an exciting phase of growth across EMEA. With a strong global heritage and a clear creative identity, the business is focused on establishing itself as a defining voice within the modern premium landscape. This is a rare opportunity to play a central role in shaping that journey - building brand presence, elevating cultural relevance, and driving commercial impact across European markets like the UK, France, Italy, Germany and Spain.

Title: Marketing Manager EMEA
Industry: Premium Fashion Brand | London | Hybrid | International Scope
Location: Regents Street (50% WFH)
Salary: £75,000 + 10% Bonus

We’re partnering with a premium fashion brand entering an exciting phase of growth across EMEA. With a strong global heritage and a clear creative identity, the business is focused on establishing itself as a defining voice within the modern premium landscape.

This is a rare opportunity to play a central role in shaping that journey - building brand presence, elevating cultural relevance, and driving commercial impact across key European markets including the UK, France, Italy, Germany and Spain.

If you’re a brand-led marketer with a strong digital mindset and a passion for building cultural relevance, this is an opportunity to shape something distinctive.

The Role:

Working closely with senior leadership, you will lead the development and execution of the EMEA marketing strategy - translating global brand vision into locally resonant, high-impact activity.

You will take ownership across:

• Integrated brand campaigns spanning digital, retail and wholesale channels
• PR, influencer and social strategy, with a focus on cultural relevance and brand storytelling
• Agency partnerships, ensuring strategic alignment and high-quality execution
• Cross-functional collaboration with Ecommerce, Retail, Sales and Global teams
• Localisation of global assets to maximise impact across EMEA markets
• Budget management and optimisation of marketing investment
• Performance tracking, using insight to continually refine and strengthen activity
  

Candidate Criteria:

You’re a brand operator with a strong point of view and a deep understanding of the fashion landscape.

• 7+ years’ experience within fashion or premium consumer brands
• Deep, current understanding of the global fashion landscape - trends, culture, competitors and consumer behaviour - and how to translate this into commercially impactful marketing
• Proven experience in brand building, positioning and integrated campaigns
• Digital-first mindset with a strong grasp of media and performance
• Able to turn insight into clear, actionable strategy
• Experience managing agencies and working cross-functionally
• Strong commercial awareness - you understand how marketing drives growth
• Confident communicator with strong storytelling ability
• Experience working in international environments
• Experience within high-growth or evolving brands is advantageous

Why this role?

• The opportunity to shape the growth of a premium fashion brand across EMEA
• A balanced role spanning both strategic development and hands-on execution
• Close collaboration with senior leadership and global teams
• International scope with c.15% travel
• A brand with clear identity and momentum, entering a pivotal stage of expansion

The kind of person who thrives here

• Thoughtful, curious and culturally aware
• Comfortable operating in evolving, fast-paced environments
• Data-informed, with strong creative judgement
• Collaborative, with a natural sense of ownership
• Passionate about fashion, brand and storytelling

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates