Senior Brand Manager

Role: Senior Brand Manager Location: Manchester Salary: £60,000 - £80,000 d.o.e

A high-performing, values-led FMCG organisation is seeking a Senior Brand Manager to lead and grow a core household portfolio.

This role carries full end-to-end brand ownership and reports directly into the General Manager. It offers genuine strategic influence, people leadership, and the opportunity to shape category growth within a creator-led, entrepreneurial brand environment.

The Role

As the senior custodian of the Household portfolio, you will define brand strategy, drive consumer-led growth, and deliver commercially strong plans in close partnership with Sales, Category and eCommerce.

Key responsibilities include:

• Owning the brand vision, strategy and long-term growth agenda for Household categories

• Translating global strategy into locally relevant, high-impact plans

• Acting as internal brand ambassador, ensuring brand standards, assets and storytelling are consistently elevated

• Leading consumer insight-led growth, identifying unmet needs and new opportunities

• Owning the full innovation lifecycle, from concept through launch and optimisation

• Developing and delivering integrated marketing campaigns across ATL, digital, social, PR and in-store

• Partnering cross-functionally to deliver compelling customer plans, JBPs and retailer presentations

• Managing brand performance, budgets, forecasting and ROI measurement

• Tracking brand health and optimising activity to balance short-term delivery with long-term equity

About You

• Proven FMCG brand management experience (household, laundry or adjacent categories preferred)

• Demonstrated ownership of brands or portfolios with P&L accountability

• Strong track record in innovation delivery and integrated campaign development

• Commercially astute, consumer-led and analytically strong

• Confident leader with the ability to influence senior stakeholders and develop others

• Comfortable operating in a fast-paced, entrepreneurial environment

The Environment

This is a business with creator DNA - combining deep consumer problem-solving with commercial discipline and startup energy. The culture values ownership, curiosity, collaboration and integrity, and rewards those who take accountability and build brands that consumers genuinely trust.

Location & Package

• Manchester area (hybrid)

• Full-time (minimum 37.5 hours per week)

• Competitive senior package, including enhanced holiday entitlement

For a confidential discussion or to apply, please apply below or send an email to seren.milner@robertwalters.com

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates