Customer Lifecyle Marketing Manager
Salary £60,000 - £70,000 per annum
Consultant Georgina Nettleton
Date posted 20 July 2022london marketing/financial-services 2022-07-20 2022-09-18 financial-services London London GB GBP 60000 70000 70000 YEAR Robert Walters https://www.robertwalters.co.uk https://www.robertwalters.co.uk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
Since launching in 1989, this organisation has become one of the world's leading online CFD and financial spread betting providers, with nearly 66.8 million trades executed annually across Europe, Asia Pacific and North America. Listed on the London Stock Exchange, they provide spread bet and CFD trading to over 80,000 customers worldwide, is voted as the no.1 for provider for customer service, executing over 60 million trades annually on our award-winning trading platform. Purpose of role: Are you passionate about the customer experience journey? Are you tired of the same old email marketing strategies and campaigns? Do you have exciting new ideas you want to explore? Do you love data? Then, come be a Customer Lifecycle Manager, where you'll join a dynamic, collaborative, and empowering team of driven marketers. You will oversee planning and prioritisation of marketing programs that improve lead conversion, drive acquisition and customer engagement, and more importantly, excite customers about being part of our new investment community. You’ll own our CRM strategy across email, SMS, and push, working closely across our broader marketing team to ensure effective end-to-end delivery. We’re actively seeking a motivated and positive individual who feels passionate about creating a customer-centric experience. You will have the highest level of creative awareness and data analytics. Foundationally, you’ll also have an entrepreneurial spirit that thrives in a fast-paced setting with other ambitious, supportive, and fun team members.
- Develop and manage the customer lifecycle onboarding and retention programs, and use data to identify customer insights – journeys, gaps, and opportunities.
- Develop and manage lifecycle programs and campaigns, including goals, strategies, identify data gaps, and drive measurable incremental growth and/or product engagement to improve customer experiences.
- Implement best practice for email, SMS and mobile app to maximize ROI.
- Experience in the continuous improvement of communication initiatives through iterative testing.
- Communicate customer insights, campaign results and CRM roadmap.
- Work closely with our data scientists and data engineers to create data products our customers will love.
- Minimum of 3 years of experience in CRM/Direct Marketing/Database Marketing with a track record of delivering measurable results.
- Strong knowledge of HTML
- Experience with Campaign Management tools such as Urban airship, Braze or other E-CRM platforms.
- In-depth experience in contact strategy, test design, program analysis, and CRM system deployment.
- Strong understanding of targeting models and customer segmentation.
- Strong project management skills
- Excellent written and verbal communication
- Self-motivated, who excels in an entrepreneurial-type environment
- Ability to bring creative and innovative thinking across all aspects of the role
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