Digital Marketing Executive
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Salary Negotiable
Location London
FULL_TIMEConsultant Georgina Nettleton
JobRef 50788353/001
Date posted 12 May 2022
london marketing/financial-services 2022-05-12 2022-07-11 financial-services London London GB Robert Walters https://www.robertwalters.co.uk https://www.robertwalters.co.uk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
The Company Since launching in 1989, this organisation has become one of the world's leading online CFD and financial spread betting providers, with nearly 66.8 million trades executed annually across Europe, Asia Pacific and North America. Listed on the London Stock Exchange, they provide spread bet and CFD trading to over ~80,000 customers worldwide, is voted as the no.1 for provider for customer service, executing over 60 million trades annually on our award-winning trading platform. Purpose of the role: They are looking for a well-rounded performance marketer who is interested in the financial markets to help manage our biddable multichannel campaigns. Get the opportunity to work in a very fast paced and dynamic environment where you get the responsibility to experiment and drive incremental gains. The junior performance marketer will support the execution of paid search and supporting multichannel campaigns across Europe, including planning, implementation, monitoring, optimization, analysis and reporting.
Key responsibilities:
- Optimize existing Paid Search campaigns and creating new ones complying with Google’s most up to date best practices
- Create and optimize prospecting and remarketing display campaigns across GDN, Paid Social, programmatic, UAC and ASA and other display networks
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Understand the user journey and apply sales attribution models, using Google Search Ads, DV360, Google Analytics and other tools within and without Google Marketing Platform
- Communicate with stakeholders on campaigns, including performance reporting, progress updates and optimisation activities.
- Coordinate with other channels to make sure messaging is aligned
Key Skills:
- Completed BS degree preferably in mathematics, economics, engineering, analytics
- 1+ years of experience in biddable marketing managing sizeable budgets
- Experience with the following is essential; Google Analytics, Google Ads
- Experience in segmenting audiences and launching campaigns in GDN, LinkedIn and other online marketing platforms
- Proven track record of channel ownership and driving growth in channel performance
- Demonstrable experience in managing all aspects of search marketing including regular reporting, collaborative strategic planning, and performance management
- Advanced analytical and Excel skills
- A strong disposition for data-driven decision making
Desirable:
- European language speaker
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