Digital Marketing Executive

Our client is looking for a Digital Marketing Executive who thrives in fast-paced environments and has hands-on expertise in managing Google Ads budgets, scaling affiliate programmes, and achieving growth targets. This role offers the opportunity to shape strategy, test new approaches, and collaborate with cross-functional teams to drive revenue growth through paid activity.

If you are a data-driven, commercially minded performance marketing professional ready to take the reins of paid campaigns for a leading eCommerce brand and if you're passionate about driving results, optimising budgets, and delivering impactful strategies across paid media channels, this is the right role for you.

The Role:

• Plan, execute, and optimise paid advertising campaigns across platforms including Google Ads, Meta, YouTube, and others.
• Manage paid search, shopping ads, remarketing, display, paid social, and affiliate campaigns to drive strong performance.
• Manage monthly advertising budgets efficiently to maximise profitability.
• Continuously improve CTRs, CPAs, ROAS, and conversion rates through testing, analysis, and ongoing optimisation.
• Collaborate with SEO, CRM, Content, and Web Development teams to align messaging and optimise landing pages.
• Develop and refine audience targeting strategies using custom segments and lookalike audiences.
• Monitor competitor activity and market trends to inform and strengthen campaign strategies.
• Provide clear reporting and actionable insights on campaign performance to stakeholders across the business.

About You:

• Extensive hands-on experience managing significant Google Ads budgets with a proven track record of hitting growth targets.
• Expert knowledge of PPC methodologies and campaign types.
• A strong background in launching, managing, and scaling profitable affiliate marketing programmes.
• A history of success in roles such as PPC Specialist, Digital Marketing Executive (Performance Focus), Affiliate Marketing Coordinator, Paid Search Analyst or E-commerce Marketing Executive.

If you’ve been deeply involved in executing and optimising paid channels—especially Google Ads—and have experience managing affiliate programmes, this role is tailor-made for you!

If this Digital Marketing Executive opportunity sounds like the right role for you, and you’re a commercially minded marketing professional, apply today! Alternatively, email Dawn.May@RobertWalters.com for more information.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates