Head of Ecommerce & Social Media Content

Head of eCommerce & Social Media Content £70,000 - £90,000 Trafford, Greater Manchester

Key Responsibilities

Social Media & Content Leadership

Define and execute the global social media and content strategy.
Lead a team of content creators, community managers, and agency partners.
Oversee high-quality, platform-native content across TikTok, Instagram, YouTube, Facebook, and emerging channels.
Drive reactive, trend-led content that enhances brand awareness and relevance.
Ensure consistency of brand voice, messaging, and visual identity across all digital outputs.

Influencer & Creator Partnerships

Build, develop and optimise a strategic network of creators and influencers.
Manage sourcing, briefing, negotiations, and campaign oversight.
Monitor performance and deliver measurable value across reach, engagement, and conversion.

eCommerce & Digital Growth

Own the eCommerce strategy across retailer.com, marketplaces (including Amazon), and direct-to-consumer channels.
Work closely with commercial teams to maximise visibility, conversion, and digital shelf performance.
Lead optimisation of product listings, imagery, video, copy, and digital brand stores.
Analyse sales performance and digital metrics to drive continuous improvement and ROI.

Insights, Reporting & Innovation

Lead monthly reporting across social, content performance, traffic, sentiment, and digital sales.
Translate data into insights that influence wider business strategy.
Monitor market trends, competitor activity, and emerging platforms to ensure the brand remains ahead of the curve.

About You

Experience leading social media, content, and/or digital marketing for a consumer-facing brand (ideally FMCG, retail, or household goods).
Strong understanding of eCommerce fundamentals - conversion drivers, digital merchandising, SEO, imagery, and retailer requirements.
Demonstrated ability to create or oversee high-performing content.
Confident managing agencies, creators, and cross-functional teams.
A creative thinker with strong commercial acumen and analytical capability.
Passionate about social trends, influencer culture, and digital performance marketing.

What’s on Offer

A high-impact leadership role within a confidential, category-leading consumer brand.
The chance to build and shape an expanding digital function.
Competitive salary, bonus potential, and strong benefits package.
A collaborative culture where innovation and ideas are encouraged.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates