Measurements & Insights Lead

Dynamic Digital Marketing Agency in Manchester - Sports & Entertainment

An exciting opportunity for a Measurements & Insights Lead to join a dynamic Manchester-based agency specialising in consumers across sports, gaming, and entertainment. This role is ideal for a data-driven professional with a background in social media, digital marketing, or marketing analytics, looking to shape the future of measurement and insights within a fast-paced, creative environment.

Key Responsibilities:

• Owning the Data & Measurement Agenda by defining a future-focused approach to measurement and insights.
• Developing Dashboards & Analytics Tools through designing automated, real-time dashboards for actionable insights.
• Leading Sponsorship Measurement Innovation. Establishing new ways to measure sponsorship effectiveness.
• Measuring ROI & Business Impact through implementing advanced methodologies to track marketing performance and impact.

Experience & Skills Required:

• 4-6+ years’ experience in data analytics, marketing measurement, or AI-driven insights, ideally within an agency, media, sports betting or sponsorship setting.
• Strong background in marketing analytics, ROI measurement, attribution modelling, econometrics, and media valuation.
• Understanding of brand tracking methodologies and the ability to measure cultural impact in sports, gaming, and entertainment.
• Expertise in machine learning models, automation, and predictive analytics for marketing measurement.
• Advanced data visualisation skills – proficiency in Power BI, Tableau, Google Data Studio, or similar tools.
• Hands-on experience with social listening tools to derive actionable insights.

This is an Exciting agency environment with a creative and collaborative culture. There is a hybrid working schedule, (3 days in the office, 2 remote). Competitive salary up to £60,000 plus a wealth of benefits.

Work with top brands in sports, gaming, and entertainment.

If you’re a data-driven leader passionate about insights, analytics, and innovation, this is an incredible opportunity to make a real impact.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates