B2B Marketing Analytics Manager

Duties:

• Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
• Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
• Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
• Understand and communicate what drives performance and opportunities for product marketing messaging
• Partner with marketing to create data-driven campaigns that optimise prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research

Skills:

• B2B Marketing and Sales knowledge is a key requirement
• Very strong communication and presentation skills is a key requirement
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
• Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
• Experience in data visualisation is required, PowerBI is highly preferred
• Proficiency in SQL, Hive, or Azure Databricks is highly preferred

Education:

• 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
• B2B SaaS experience in marketing and sales analytics is highly preferred
• MBA preferred