The Vita Group is a leading provider of value-added and differentiated flexible polyurethane (“PU”) foam products. Built on 70 years of heritage, Vita develops, manufactures and markets a wide range of flexible polyurethane foam, Talalay latex and flooring products to create comfort, quality and functional solutions for our customers.
Our three divisions – Comfort, Technical and Flooring – cater for customers across a broad set of industries. Whether it’s a range of parts for a three-seat sofa, completely manufactured bed-in-box mattress, foam for transport applications, materials for medical applications or the latest flooring underlay, The Vita Group can respond. Our pan-European operating base is well positioned to serve local, regional and multi-national customers across Europe and in specific hi-tech applications across the globe.
Central to our strategy is our closeness to our business to business customers. We collaborate with our suppliers, customers and partners on new products, processes and material science initiatives. It is these relationships which enables us to respond to consumer demand and market needs quickly and successfully. Underpinning everything we do is a commitment to cutting-edge material science, delivered by our specialist chemists and application engineers, and sustainable production. We minimise waste and encourage recycling, recognising the benefit to our customers and to ourselves.
Strategic Value Partners
In 2019, Vita’s management team was strengthened and re-vitalised following the acquisition of the business by Strategic Value Partners (SVP) in mid-2018. Since then, SVP has focused on driving significant business improvements in managerial capability, innovation, procurement, commercial and operational excellence. Our 70-year history, culture of teamwork and purpose “to create comfort, delivering performance and enhancing everyday life” is driving The Vita Group forward into the new decade and beyond. Our vision is to be the partner of choice for customers focused on high quality, sustainable uses of foam, as the popularity of this material continues to rise.