The importance of joining professional groups on social media

workers discussing benefits of professional groups

Professional social networking groups provide the opportunity to connect with peers and industry leaders, share information and support your professional development.

As an HR professional, you will be expected to keep up to date with the latest news and trends impacting both your profession and the organisation you work for.
 

The latest Robert Walters white paper, Using Social Media in the Recruitment Process, illustrates the benefits of networking on professional social media sites and provides reasons why being involved in these communities may be important to your career progression.

What were the results?

Results revealed that over 67% of job seekers feel that signing up to networks or groups devoted to particular business sectors was important to their career progression.

Across the respondents, the most common reason for registering with these groups (cited by 55%) is to gain intelligence on the market. They are also seen as the ideal platform for discussing trends, interacting with like-minded professionals, job-hunting and ascertaining the identities of key players in the market.

Results revealed that over 67% of job seekers feel that signing up to networks or groups devoted to particular business sectors was important to their career progression.

Among job seekers, a LinkedIn profile is perceived as the most important of social media channels, with 85% of survey respondents holding membership to this site, more than the 74% who held a Facebook profile and the 39% having an Twitter account.

Overall, both job seekers and employers agreed that there is a difference between professional and personal social network platforms, with over 84% of job seekers and 69% of employers believing Facebook and Twitter should be regarded as personal and not professional.

Read the full whitepaper here.

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