LinkedIn is key for legal professionals

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The popularity of LinkedIn has increased dramatically in recent years and shows no signs of slowing down. A perfect tool for professionals in a wide range of industries who wish to connect with peers and influencers in their sector, LinkedIn is also a fantastic platform for jobseekers. Acting as an online CV for potential employers to review, LinkedIn also enables job seekers to review a wide range of opportunities in the market and maximise the impact of their professional profile.

This is particularly important for legal professionals, as while in recent years social media in the legal division had only had a moderate uptake, this is no longer the case. Legal firms are now aware of the power of LinkedIn when seeking prime law candidates and when wanting to find out more about their applicants.

1. Complete your profile

While this seems obvious, it is easy to forget. You need to stand out from the crowd in order to impress potential hiring manages, and this means completing all sections of your LinkedIn profile with useful and relevant information. LinkedIn monitors your progress and will award you with ‘All-Star’ status when your profile is complete.

With over half of employers saying that they review candidates’ CVs prior to conducting an interview, now is the time for professionals to ensure that they are social media savvy.

With over half of employers saying that they review candidates’ CVs prior to conducting an interview, now is the time for professionals to ensure that they are social media savvy.

According to LinkedIn, users with 100% profile completeness are 40 times more likely to receive opportunities. This means completing:

  • Your industry and location
  • Current position with description
  • Your education history
  • Minimum of 3 skills
  • A profile photo
  • At least 50 connections.

2. Optimise your profile contents for search

Both search engines and LinkedIn's search function use keywords to find and display relevant results. It is important that your profile makes it clear what area of law you specialise in and contains the words and phrases that employers may use when searching.

It is worth using phrases such as 'Commercial Litigation Lawyer, 4 PQE' or 'LPC Law Graduate'.

3. Engage with peers and industry leaders, and join discussion groups

LinkedIn is a great tool for connecting with legal peers that you have studied with or met over the course of your career. Consider commenting on their posts if you have something interesting to add, and join discussion groups relevant to the area of law you practice in. By demonstrating expertise and joining conversations to get on as many radars as possible, you may open the door to new opportunities.

Are you ready for a new challenge? Take a look at the latest legal jobs from Robert Walters.

Or, find out what you're worth via our Salary Survey.

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