Marketing salaries set to rise in 2016

junior marketing professional going to work

Salaries for junior marketing professionals are expected to rise by 7% in 2016, according to the results of the 2016 Robert Walters Salary Survey.

As business confidence grows, employers are particularly keen to recruit marketing professionals in roles related to winning new business. This has resulted in an increase in salaries as firms compete to secure top talent.

“With recruitment at the junior level falling low during the recession years, employers are now looking to invest in talent long term, attracting top candidates for entry level roles with the aim of long term career development,” said Ed Glover, Associate Director for Marketing Recruitment.

With recruitment at the junior level falling low during the recession years employers are now looking to invest in talent long term.

At the junior level, employers are particularly keen to attract professionals who have a mix of traditional and digital marketing skills, as working with online and social media platforms becomes an increasingly central aspect of marketing strategies.

Senior salaries also set to rise

At a senior level, salaries are also set to see healthy growth in areas relating to strategic marketing review as employers look at make high level changes to adapt to a post-recession economy. Marketing Analyst salaries at director level are set to increase by 13% compared to 2015 while bid and business development director roles will rise by 9% and 7% respectively.

2016 salary update

With businesses keen to expand, employers may need to adapt their business strategies to secure new business in a buoyant but potentially fluctuating economy. In 2016, it is expected to see:

  • Bid executive roles likely to pay 14% more on average than last year
  • Salaries for CRM roles rising by 26%

 “The fact that we are seeing salaries increase in these areas is particularly encouraging, indicating a high level of confidence for the year ahead,” Ed Glover continued.

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