There are many online training and professional development courses offered to sales professionals today, but do they benefit your career?
Starting a career in sales?
Employers look for experience and culture fit when hiring for entry-level sales positions, rather than qualifications and training.
“When you are just beginning your career in sales, experience is far more valuable than official training or qualifications. Many employers look for personality, confidence, networking skills and communications skills but they also focus on any experience you have working with customers or clients” says Simon Cannon, Manager of Sales Recruitment at Robert Walters.
Working in retail is an excellent example of this experience because it shows you are able to work with customers and enjoy being part of the buying process. Likewise working in hospitality is good experience for sales.
Do these course help develop your career?
After you’ve moved into a sales role then it is the prime opportunity to begin taking advantage of training and professional development courses. In this capacity they can help you stand out against competition.
Many employers will offer internal professional development courses to their staff including sales, systems, networking and product training.
“We find, as people advance in their career, the extra development opportunities they participate in really stand out to potential employers. It shows they are dedicated to the work they are doing” adds Simon.
External training opportunities
Along with this, external training courses are also beneficial for career advancement. Miller Heiman is one example of a popular course amongst professionals. Courses focused on SPIN-selling are also very popular.
"Courses like this can help sharpen certain skills and illustrate new trends within the industry" Simon adds, "but they are not more important than proven target achievement and sales experience."
When you are just beginning your career in sales, experience is far more valuable than official training or qualifications.
Looking for a new opportunity? View the latest sales opportunities via our jobs search page.
Or if you have a friend looking for a new job, why not be rewarded for recommending Robert Walters? Learn more about our excellent referral scheme and refer your friend today.