Key skills in demand for marketing professionals


Property, professional services and B2C businesses are driving marketing hiring this year, with digital skills in particular in high demand.

Consumer focused and data driven marketers are increasingly highly sought after, as businesses embrace the opportunities technology, data and digital marketing can deliver.

Recruitment within the financial services sector has also remained steady, which is expected to continue into the second half of the year.

“The competition for skilled marketing professionals remains fierce across all areas, with many candidates receiving multiple offers as well as significant counter offers from their current employers. This is highly applicable for those with business development skills,” said Stuart MacSween, Manager at Robert Walters.

The competition for talent remains fierce across all markets with many candidates receiving multiple offers as well as significant counter offers from their current employers.

Key hiring areas

The rise in digital marketing has resulted in businesses seeking marketing professionals with specialist experience/qualifications in specific CRM tools and online programmes.

Within the financial services market however, employers are still looking to hire professionals who have both traditional and digital marketing experience, and increasing trend. 

"There has been a steady increase in companies looking to expand their digital teams, resulting in an increase of newly created roles as opposed to replacement hires, reflecting a positive outlook for the rest of the year," continued MacSween.

Contract roles are starting to become more niche in terms of the skills required across most professional serviceses organisations, with business development and campaign roles continuing to be of importance.

Furthermore, we have seen an increased demand for candidates with a second language which is a fairly new requirement among marketing hiring managers.

“Being willing to look for roles in alternative sectors and market will provide marketing professionals with a chance to explore different opportunities when looking for a new job and for career progression,” said MacSween.

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